IEEE Hosts First Technology Time Machine Symposium June 1-3

Hong Kong (PRWEB) May 26, 2011

IEEE, the world's largest professional association advancing technology for humanity, today announced it is hosting the first IEEE Technology Time Machine (TTM) Symposium. Being held in Hong Kong, 1-3 June 2011, the IEEE TTM is a unique event for industry leaders, academics and decision makers in governments who direct research and development (R&D) activities, plan research programs, or manage portfolios of research activities. Register here:

http://www.techbeyond2020.ust.hk/register.html.

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LBi Hires Robin Glass as Director of Business Development

Atlanta, GA (PRWEB) June 02, 2011

LBi, the independent global marketing and technology agency, has announced the appointment of Robin Glass as Director of Business Development for the Atlanta office. Glass will work with key members of the leadership teams in New York and Atlanta to cultivate new business opportunities for the agency.

“Robin has a wealth of experience in our field and is well-known in the agency world,” said Lisa Harper, Managing Director of LBi Atlanta. “We could not be more excited to have her on our team and we’re looking forward to working together to identify, pursue and win new work in domestic and international markets.”

An exceptional sales and marketing executive, Glass has owned and managed consultancies in both New York and Atlanta, with a special emphasis on branding and marketing, technology and operations.

“I was really impressed by the passion and dedication that LBi brings to every project,” Glass said. “The agency has a rare blend of creative and technical expertise, and I’m looking forward to helping them leverage both for leading brands and businesses around the country.”

Glass joins recent hires Julie Orr, Senior Strategist, and Randi Drinkwater, Account Director, as LBi continues to build a robust strategic framework to guide its award-winning creative division and a technology division that has created breakthrough solutions for leading Fortune 500 companies, including Newell Rubbermaid and Bayer CropScience.

For further information please contact:

Chelsea Marcinko Webster, Account Coordinator - LBi

+1 404 267 7600, Chelsea.Marcinko(at)lbi(dot)com

About LBi

LBi is a leading independent global marketing and technology agency, blending insight, media, creativity and technological innovation to create business value. LBi has a global network of 1800 digital experts collaborating across 25 offices worldwide, two major US hubs in New York and Atlanta, a dedicated healthcare division and the boutique interactive agency, Syrup. A digital powerhouse, LBi helps companies decide what’s next for their business and takes them there, with award-winning technical execution and best-in-class digital solutions. LBi is a pioneer in innovative technology that embraces human behavior, providing digital solutions beyond the browser to create lifelong value for brands and consumers. Clients include Sony Ericsson, SeamlessWeb, MasterCard Worldwide, General Electric, Coca-Cola, IKEA, Macy’s, CDM, William Grant & Sons, Bristol-Myers Squibb, WebMD, Bayer, Moneygram and National Grid.

http://www.lbi.com/us

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Related Sony Ericsson Press Releases

VG Market Research Gets Better Results Using WOWIO’s eBook Branded Reward Program

Los Angeles, CA (PRWEB) June 06, 2011

WOWIO, Inc., the holder of a US Patent for providing targeted advertisements in electronic books and operator of several online destination sites that allow for the delivery of content based on measured consumer demographics and behavior, announced today a partnership with VGMarket to provide a loyalty program using WOWIO eBooks as rewards. WOWIO’s books have been specifically branded within a number of VGMarket’s premiere consumer categories such as Videogames, Travel & Leisure, Technology, Automotive, Health & Wellness, and Cell Phones, among others.

VGMarket, a leader in market research has built an ongoing partnership with WOWIO to use eBook media to incentivize survey-takers in online research panels. "WOWIO’s use of eBooks as rewards provides tremendous value and relevance for the user while increasing the availability of unique digital content for our members,” says Keith Leeman, Vice President, Online Services at VGMarket. “WOWIO’s embedded advertising in eBooks affords us a highly effective means of engaging with our members. This is a very exciting feature from WOWIO, and the partnership really fits with our companies’ shared philosophy of continuous innovation, particularly with digital media.”

“As part of our growth strategy, we are always looking for innovative ways to create marketing and advertising campaigns, using eBooks as the vehicle and sometimes, as in this case, as rewards as well,” says Brian Altounian, WOWIO’s CEO. “In our opinion, when advertisers subsidize the cost of eBooks, they help to increase the propagation of literacy and access to literature in an environmentally-friendly manner – overall, our model creates a win-win-win proposition for publishers, consumers and advertisers.”

To learn more about WOWIO’s online destinations (http://www.wowio.com, http://www.drunkduck.com, http://www.popgalaxy.com) and WOWIO’s advertising options, please visit http://www.studiowdigital.com.

About WOWIO

WOWIO holds a US Patent for providing targeted advertisements in electronic books and operates a collection of synergistic businesses that allow for the delivery of content based on measured consumer demographics and behavior:

PlusFourSix takes cloud music to the next level in European beta launch

Stockholm, Sweden (PRWEB) June 10, 2011

Today PlusFourSix kicks off the non-commercial beta for Kiwi, Europe’s first premium cloud based music service also offering music videos. Potential partners such as operators, handset manufacturers, retailers and media companies now has the possibility to try the service live in 20 countries throughout Europe.

The non-commercial beta includes a desktop client for PC and Mac as well as a mobile client for Android mobiles. An iPhone client as well as a TV interface will be available for the commercial launch later this summer. PlusFourSix has built one of the largest music databases in the world, with more than 11 million tracks and tens of thousands of music videos. Besides adding the visual element of the music videos into a cloud music service, PlusFourSix is also providing editorial playlists to enable a fast and easy way to discover new music and videos.

PlusFourSix provides Kiwi as part of their B2B business model and has closed deals with several distribution partners, which will be announced during summer. “In some cases the service will be Kiwi branded and in other case partner branded and provided as a white-label service” says Jan Nordlund co-founder and EVP Business Development at PlusFourSix.

“There are some great music services out on the market already, but we believe that the music video feature is adding a valuable key element to address the needs of today’s music consumers. There will be a huge amount of consumers in Europe paying for a cloud based music service within the next 3-4 years. Kiwi is the enabler for any company wanting to grab their own share of that market.” says Niklas St

DROIDAX Enters Android Mobile Accessories Market in the U.S

Frankfort, MI (PRWEB) June 10, 2011

Inspired by the success of his PADACS brand, international technology entrepreneur Raaj Menon has launched DROIDAX, a range of accessories for Android-based mobile devices, in the US and Australia.

Backed by Google, Android is Open Source-based software for mobile devices that has become the world’s best-selling smartphone platform. Currently, more than 200,000 apps are available for Android.

In less than a year since its launch, Mr. Menon’s PADACS brand of iPhone and iPad accessories has become extremely successful, with strong demand for its innovative products in the US and Australia.

Available online from http://www.droidax.com, DROIDAX is already accepting orders for its initial accessories for handsets from Samsung, HTC, Sony and LG. The company is offering the incentive of free shipping for orders worth more than $ 20.

The first DROIDAX products include screen protectors and anti-glare protectors, leather cases, batteries and memory for popular models including the Samsung Galaxy S; Samsung Galaxy S2; Samsung Nexus S; Samsung Infuse 4G; Samsung S8500 Wave; HTC Thunderbolt 4G; HTC Sensation; HTC My Touch 4G; Sony Ericsson Arc; and LG Optimus 2X

Raaj Menon said DROIDAX would appeal to people who liked to “accessorise” their mobile mobiles to make them more personal and practical. “We’re launching products for a few popular handsets in order to gauge the level of demand in the market,” he said.

“We plan to extend the range to support new handset models to be released in the coming months and add many more accessories to the DROIDAX catalogue. Prices will be very competitive and affordable.”

About DROIDAX

DROIDAX is an innovative company that specializes in the design and development of accessories for Android-powered mobile mobiles and tablets. Committed to providing customers with quality, stylish products, DROIDAX works closely with its partners to deliver products that will enhance the user's mobile device experience DROIDAX sells its products in the US, Canada and Australia.

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7Seas Entertainment launches 10 new mobile games in addition to its existing 7 mobile games

Hyderabad, India (PRWEB) July 20, 2011

With the burgeoning sales penetration of mobile handsets, especially those high-end devices that support high-speed game plays, and the increasing levels of adoption for the same, we are launching 10 mobile games to our existing portfolio of 7 mobile games, said Mr. L. Maruti Sanker, managing director of 7Seas Entertainment Limited.

According to a Research and Markets survey, the global mobile gaming market will grow at a compound annual growth rate (CAGR) of 16.6 percent to reach $ 48 billion in 2014. Around 50 percent of mobile gamers are in the age group of 22-35 years, followed by 13-21 years and 35+ years (35 percent).

The new games that 7Seas launched today include Alexia The Great and The Fight 3D in the action category, MobiXonix, The Jars-I and The Jars-II in the arcade genre, Moto Riders and Rally Drive in racing and Air War 3D and Shoot Out in shooting and Catches Win Matches 3D in the sports genres.

The 10 mobile games, targeted at high-end mobile mobiles like Nokia, Motorola, LG, Samsung, Sony Ericsson, Micromax, Blackberry, BenQ, Pantech, Sagem, Sanyo etc. are distributed through leading aggregators worldwide through online distribution and various apps stores that enable mobile users to download these games at one go.

Of these, Rally Drive is a multi-player game and The Fight 3D, MobiXonix, Air War 3D and Shoot Out are multi-lingual and are available in English, Dutch, French, German, Italian and Spanish while Moto Riders and Rally Drive are available in all above languages except Dutch.

Mr. Sanker said that there are about 800 million mobile subscribers in India. Mobile gaming is the fastest-growing segment for games and with more smartphones flooding the markets, game apps stores are becoming increasingly popular. Mobile gaming is expected to reap up to ` 17.1 billion in revenues by 2015 in India.

Though, globally, the acceptance levels are more than encouraging, markets like the US, the European Union, India, China and Brazil are the most important markets in terms of new mobile gamers. A number of underlying factors contribute to this growth. First of all, the evolving mobile technology environment and better and faster wireless networks as well as more advanced and easy-to-use handsets that are enhancing the user experience, Mr. Sanker said.

Mobile gaming is benefiting from the expanding mobile access to the Internet and content services offered by the mobile network operators, in both developed and emerging markets. And, as the 3G networks are being rolled out, the handset use experience will be enhanced and data access costs reduced, throwing up more avenues of revenues for mobile game developers, Mr. Sanker said.

With the 3G roll out in the domestic market, data usage on mobile mobiles is expected to grow faster than never before. Mobile gaming market, which is presently pegged at ` 800 crore globally, is at ` 200 crore in India. This is expected to grow at a rate of 50 per cent year-on-year, Mr.Sanker added.

About 7Seas Entertainment Limited:

7Seas Entertainment Limited (formerly 7Seas Technologies Limited),currently trading on the Bombay Stock Exchange (BSE --7Seas scrip code 590116), is an independent IP-based game development company.The company currently has over 500 IP-based games across online, PC and mobile covering an unmatched, wide spectrum of genres. For more details on the games, log on to 7Seas official gaming portals are http://www.onlinerealgames.com, http://www.neodelight.com and http://www.mobizill.com.

PRESS CONTACT:

Mr.Venkat

Ph. +91-40-30686161/62

Email; info(at)7seasent(dot)com

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Modern Postcard Partners with DIDMO to Introduce Mobile App Marketing to Small Businesses

Carlsbad, CA and Stockholm, Sweden (PRWEB) August 17, 2011

Modern Postcard, a full-service direct marketing provider specializing in direct mail with postcards and DIDMO, creators of the award-winning Magmito mobile application creation solution, have partnered to help small businesses enter the world of mobile marketing and smart-phone applications. Additionally, the partnership will enable customers to take advantage of the USPS 3% postage discount on direct mail featuring a QR Code. Modern Postcard will introduce Magmito as the preferred DIY mobile app creation platform for small businesses to create cross-platform compatible mobile apps featuring print-ready QR Codes.

With Magmito, small businesses can easily marry the print and mobile mediums to provide an integrated, affordable and effective mobile marketing campaign to their consumers, said Fred Hernandez, director of Marketing for Modern Postcard. Not only does Magmito automatically generate a custom QR Code for each app created, but the mobile app works on virtually every mobile on the market, an important consideration for small businesses on tight budgets.

Magmito.com is a Web-based platform that allows anyone to easily create and share rich and engaging mobile apps that work on virtually all mobiles, from iPhone to Android and everything in between. No programming knowledge is needed to create apps that promote products, parties, people and places and more. Perfect for small to mid-sized businesses, apps can be distributed via low-cost SMS, email, auto-generated QR Code, Facebook, Twitter and select app stores. Free with 3rd party advertising or ad-free for $ 99, the award-winning Magmito platform puts mobile content creation into the hands of the masses.

Many small businesses are asking themselves how to take advantage of the USPS offer and Modern Postcard has taken the lead, said Angelo Biasi, VP Business Development, DIDMO. Unlike QR Codes that lead to URLs or videos, Magmito-generated QR Codes lead to complete mobile apps with built-in feedback functionality, encouraging two-way communication between a business and its consumers.

Users simply sign-up for free at http://www.magmito.com to start creating their very own cross-platform compatible mobile app in a few simple steps. They can insert text, graphics, video, Google Maps, links, quizzes, forms, polls and a wide array of specifications and functionality. Magmito-generated applications reach all mobile devices by simultaneously generating a native app and/or Web app version, providing the best possible options for all different handsets.

If you can create a Facebook Page or a blog, you can build a custom app with Magmito, said Keith Goodman, VP of Corporate Solutions for Modern Postcard. Customers can send us the high-resolution version of the QR Code, which they can download directly from the Promote section of Magmito, and we can print it on their direct mail pieces.

About Modern Postcard

Located in Carlsbad, California, Modern Postcard is a full-service direct marketing provider high quality printing, direct mail, email deployment, as well as emerging direct marketing applications and Web-based solutions to efficiently manage and execute campaigns.

With more than 25 years of experience, Modern Postcard manages all operations in-house from its 75,000 square foot, state-of-the-art facility. The company provides additional services including creative services and design, variable data printing (VDP), pURL campaigns, digital imaging, and color editing, account management, mailing lists, and mailing services. Visit http://www.modernpostcard.com or call 800.406.1705 for more information.

About DIDMO

Creators of the worlds first cross-platform mobile content creation solution, Magmito, DIDMO has empowered everyday people and companies around the world to easily create, deliver and track rich and engaging mobile applications. Magmitos award-winning toolset has been used by companies including Turner Broadcasting, Sennheiser, Sony Ericsson and Disney to launch mobile campaigns including product promotions, special events, customer surveys and more, delivered directly to virtually any mobile on the market. DIDMOs develop once, publish everywhere philosophy leaves no mobile unturned, from iPhone to Android, Blackberry to Java devices. Recipient of the 2010 Mobility Award, Best in Mobile Marketing for Magmito, DIDMO also won Swedens Gold Mobile Award for, This Years Mobile Business Solution. http://www.didmo.com. http://www.magmito.com

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