WOWIO, Inc., the holder of a US Patent for providing targeted advertisements in electronic books and operator of several online destination sites that allow for the delivery of content based on measured consumer demographics and behavior, announced today a partnership with VGMarket to provide a loyalty program using WOWIO eBooks as rewards. WOWIO’s books have been specifically branded within a number of VGMarket’s premiere consumer categories such as Videogames, Travel & Leisure, Technology, Automotive, Health & Wellness, and Cell Phones, among others.
VGMarket, a leader in market research has built an ongoing partnership with WOWIO to use eBook media to incentivize survey-takers in online research panels. "WOWIO’s use of eBooks as rewards provides tremendous value and relevance for the user while increasing the availability of unique digital content for our members,” says Keith Leeman, Vice President, Online Services at VGMarket. “WOWIO’s embedded advertising in eBooks affords us a highly effective means of engaging with our members. This is a very exciting feature from WOWIO, and the partnership really fits with our companies’ shared philosophy of continuous innovation, particularly with digital media.”
“As part of our growth strategy, we are always looking for innovative ways to create marketing and advertising campaigns, using eBooks as the vehicle and sometimes, as in this case, as rewards as well,” says Brian Altounian, WOWIO’s CEO. “In our opinion, when advertisers subsidize the cost of eBooks, they help to increase the propagation of literacy and access to literature in an environmentally-friendly manner – overall, our model creates a win-win-win proposition for publishers, consumers and advertisers.”
To learn more about WOWIO’s online destinations (http://www.wowio.com, http://www.drunkduck.com, http://www.popgalaxy.com) and WOWIO’s advertising options, please visit http://www.studiowdigital.com.
About WOWIO
WOWIO holds a US Patent for providing targeted advertisements in electronic books and operates a collection of synergistic businesses that allow for the delivery of content based on measured consumer demographics and behavior:
“As part of our development technique, we are always looking for impressive methods to make promotion and promotional initiatives, using eBooks as the automobile and sometimes, as in this situation, as benefits as well,” says Mark Altounian, WOWIO’s CEO. “In our viewpoint, when promoters subsidize the cost of eBooks, they help to improve the reproduction of knowledge and accessibility literary works in an environmentally-friendly way – overall, our design makes a win-win-win undertaking for marketers, customers and promoters.”
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