Kabam, the leading developer of hardcore social games, today announced the promotion of two executives, Andrew Sheppard and Amit Ranade to head the companys two new business units. Sheppard will become President of Kabam Game Studios and Ranade will be President of Kabam Game Distribution as Kabam continues to expand its worldwide scope and platforms.
As the trend toward free-to-play, streaming gameplay model disrupts the traditional games industry, there are two key components for success high quality games that delight and engage core gamers and the ability to optimize traffic acquisition, retention and lifetime value, said Kevin Chou, CEO and co-founder of Kabam. Kabam was born and bred in this evolution, so the web and the cloud are central to our company DNA. We have been steadily building our game studio capabilities, technology, analytics and marketing prowess. This enables us to not only make great hardcore social games, but also to optimize the distribution of those games. This new structural alignment into two business units is a natural step for us to take and will enable Kabam to maintain its leadership in F2P core games.
In his role as President of Kabam Game Studios, Sheppard will oversee 12 development teams in the global production of web and mobile games. He will also manage the product marketing, community and player insights functions. Sheppard has served as Kabam Chief Product Officer for the past two years, leading the product strategy, product development and engineering efforts. In addition to leading the scaling of Kingdoms of Camelot
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